5 Mistakes To Avoid When Building Your Business Website

Find out the common mistakes with websites that can drive away visitors and hurt your business. 

If you are a small business owner then your website is an essential part of your online presence and serves as a valuable marketing tool to attract potential customers from all over the world.

However, it is easy to make mistakes that can hurt your online success and below are some common ones to avoid when setting up your website :

1) No Clear Purpose

Your website should be designed to support your business goals and objectives. It should provide valuable information to your target audience, showcase the benefits of your products or services to customers and encourage them to take action. Generic information about various topics and unrelated products can confuse the visitors and might drive them away forever.

2) Complicated Layout

If your visitors don't find relevant information within the first couple of clicks then they are going to move on to some other source. Hence it is crucial that your website design should be clean, simple, and easy to navigate such that visitors are able to easily find useful information regarding your products and services.

3) Not Optimizing for Mobile Devices

According to Statista, mobile devices accounted for 54.8% of website traffic worldwide and it is only going to increase further. So if your website fails to load properly on mobile then you are potentially losing out on a significant amount of traffic. Make sure your website is mobile-responsive and can adapt to different screen sizes.

4) Slow

Like it or not, it is an impatient world and most people expect websites to load within microseconds. If your website takes too long to load, visitors will leave and go to a competitor's website. So choose a web hosting provider or platform that offers fast loading speeds, reliable uptime and ensure that your content especially images are optimized to load pages faster.

5) Not Secure

Small businesses are increasingly becoming targets for cyber-attacks. According to Verizon's 2020 Data Breach Investigations Report, 28% of data breaches were small business targets. So implement security measures and best practices to safeguard your business and customers.

By avoiding these common mistakes in your website, you will attract more visitors, provide a positive user experience and ultimately drive more business growth.